System Thinking and Design
Some Designers work for creative agencies, production agencies and other work for in-house Marketing departments. Managing creativity in a corporate environment has been proven a real challenge for Creative Designers because they often feel unappreciated, undervalued or simply misunderstood. This leads to poor quality performance and mediocre results.
System Thinking
System Thinking is a linear way to see and understand reality, it focuses on the analysis of a pre-selected “part”. According to the “System Thinker”, the universe and natural or social phenomenons can only be understood by dividing them into “parts”.
Those “parts” are what is called “systems”. For the “System Thinker”, all systems have boundaries so they are easy to understand and predict. All based on a partial truth where the “System Thinker” digs deeper and deeper to explore it. …read more
The term "design" is worn out and has lost his attraction...
There is a lot of talk about sustainability and design these days. I stumbled upon this post from swissmiss that talked about the black cube
and Dieter Rams interpretation of if it. Obviously this is very conceptual but the message Dieter is trying to convey is really a reflection of where design is moving towards in the coming years. In short, it all comes down to simplification and the understanding of our times.
The Designers creating this They just launched their site: the-black-cube.com
identify the logo
Interesting study on brand and logo simplification by Graham Smith on his blog Unevolved Brands
How many Brands can you recognize after they have been Unevolved to just circles.
posted in quipsologies
new Siren for the cup
Everybody is simplifying and purifying their brand. Listen to the Howard S. CEO of starbucks introducing his new rebrand.
labelling in its simplest form
This is a collection of packaging redesigns proposed by Antrepo — this is a nice exercise to illustrate the idea of reducing the label and the logo to its simplest form. This also demonstrates two things. First, it shows how important and essential typography is when creating a logo, and secondly we realize how a brand can own a category of products without even seeing a photo or description. Would consumers still know what they are buying ? Very interesting exercise.
effective simplicity
This brand created by Mash Creative! was showcased in ICON magazine. It’s a good example of how a brand can be simple and still remain fresh for many years.
This also illustrates how some identities are aiming towards simplicity to express clarity openness and also transparency. What you see is what you get.
nicely done
how to choose the right typeface
I found this design tip quite interesting specifically on how to choose type. It summarizes well the basic guidelines of what type to pick for your text.